{"id":7102,"date":"2021-10-26T19:44:50","date_gmt":"2021-10-26T17:44:50","guid":{"rendered":"https:\/\/allzone.es\/blog\/?p=7102"},"modified":"2024-12-30T15:56:26","modified_gmt":"2024-12-30T14:56:26","slug":"llega-el-scroll-infinito-en-las-busquedas-de-google-en-moviles","status":"publish","type":"post","link":"https:\/\/shopenzona.es\/blog\/llega-el-scroll-infinito-en-las-busquedas-de-google-en-moviles\/","title":{"rendered":"Llega el Scroll Infinito en las b\u00fasquedas de Google en m\u00f3viles"},"content":{"rendered":"\n<p>Hace menos de dos semanas, Google anunci\u00f3 en su blog que va a implementar el scroll infinito o continuo para las b\u00fasquedas que realicemos a trav\u00e9s de m\u00f3viles. Por el momento, esta nueva funcionalidad est\u00e1 siendo probada en dispositivos en Estados Unidos.<\/p>\n\n\n\n<p>Gracias a este tipo de scroll no har\u00e1 falta que toques la tradicional opci\u00f3n de <strong>\u201csiguiente p\u00e1gina\u201d<\/strong> o<strong> \u201cver m\u00e1s\u201d<\/strong> para que siga apareciendo contenido. Desde Allzone te contamos qu\u00e9 se sabe por el momento y cu\u00e1l puede ser su impacto.<\/p>\n\n\n\n<h2>\u00bfQu\u00e9 es hacer scroll?<\/h2>\n\n\n\n<p>El scroll es b\u00e1sicamente el deslizamiento del dedo o del cursor por la pantalla, hacia arriba o hacia abajo, para subir o bajar por una p\u00e1gina web y ver su contenido.<\/p>\n\n\n\n<p>El scroll infinito se refiere entonces, a que cuando llegamos al final de la p\u00e1gina, se carga m\u00e1s contenido autom\u00e1ticamente. Esto es lo que vemos en redes sociales como Instagram, Facebook o Twitter, ya que no importa las veces que lleguemos al final del feed, siempre tendremos contenido nuevo para ver.<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/shopenzona.es\/9528-telefonos-moviles-samsung\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" width=\"600\" height=\"600\" src=\"https:\/\/shopenzona.es\/blog\/wp-content\/uploads\/2021\/10\/SAMSUNG-GALAXY-NOTE-20-ULTRA-N986B-5G-DUAL-SIM-12GB-RAM-256GB-NEGRO.jpg\" alt=\"\" class=\"wp-image-7109\" srcset=\"https:\/\/shopenzona.es\/blog\/wp-content\/uploads\/2021\/10\/SAMSUNG-GALAXY-NOTE-20-ULTRA-N986B-5G-DUAL-SIM-12GB-RAM-256GB-NEGRO.jpg 600w, https:\/\/shopenzona.es\/blog\/wp-content\/uploads\/2021\/10\/SAMSUNG-GALAXY-NOTE-20-ULTRA-N986B-5G-DUAL-SIM-12GB-RAM-256GB-NEGRO-300x300.jpg 300w, https:\/\/shopenzona.es\/blog\/wp-content\/uploads\/2021\/10\/SAMSUNG-GALAXY-NOTE-20-ULTRA-N986B-5G-DUAL-SIM-12GB-RAM-256GB-NEGRO-150x150.jpg 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\"><\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/shopenzona.es\/smartphones\/415317-iphone-13-pro-max-256gb-azul-019425269978.html\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" width=\"600\" height=\"600\" src=\"https:\/\/shopenzona.es\/blog\/wp-content\/uploads\/2021\/10\/IPHONE-13-PRO-MAX-256GB-AZUL.jpg\" alt=\"\" class=\"wp-image-7110\" srcset=\"https:\/\/shopenzona.es\/blog\/wp-content\/uploads\/2021\/10\/IPHONE-13-PRO-MAX-256GB-AZUL.jpg 600w, https:\/\/shopenzona.es\/blog\/wp-content\/uploads\/2021\/10\/IPHONE-13-PRO-MAX-256GB-AZUL-300x300.jpg 300w, https:\/\/shopenzona.es\/blog\/wp-content\/uploads\/2021\/10\/IPHONE-13-PRO-MAX-256GB-AZUL-150x150.jpg 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p class=\"has-text-align-center has-white-color has-text-color has-background\" style=\"background-color:#5272eb\"><strong><a href=\"https:\/\/shopenzona.es\/9528-telefonos-moviles-samsung\" target=\"_blank\" rel=\"noreferrer noopener\">Haz scroll infitnito con este Samsung Note 20 Ultra de 6.9 pulgadas<\/a><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\"><\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p class=\"has-text-align-center has-white-color has-text-color has-background\" style=\"background-color:#5272eb\"><strong><a href=\"https:\/\/shopenzona.es\/smartphones\/415317-iphone-13-pro-max-256gb-azul-019425269978.html\" target=\"_blank\" rel=\"noreferrer noopener\">iPhone 13 Pro Max de 6.7 pulgadas, ideal para hacer scroll<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<h2>\u00bfPor qu\u00e9 Google adaptar\u00e1 este sistema?<\/h2>\n\n\n\n<p>La empresa ha comunicado que este cambio ser\u00e1 \u00fatil <strong>para los usuarios que le formulan al buscador preguntas m\u00e1s abiertas<\/strong>, y as\u00ed no tendr\u00e1n la necesidad de estar cambiando de p\u00e1gina cuando no encuentren lo que buscan, bastar\u00e1 con que sigan deslizando el dedo por la pantalla.<\/p>\n\n\n\n<p>Adem\u00e1s, todos cuando buscamos algo en Google esperamos encontrar el resultado que queremos en la primera p\u00e1gina. Rara vez pasamos a la segunda p\u00e1gina, a no ser que necesitemos encontrar algo con urgencia. Aunque Google menciona que algunos usuarios con frecuencia pueden llegar a visitar hasta cuatro p\u00e1ginas de resultados.<\/p>\n\n\n\n<p>Este cambio ser\u00e1 compatible tanto en el navegador web m\u00f3vil como en la aplicaci\u00f3n de Google para los sistemas operativos iOS y Android.<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/shopenzona.es\/blog\/wp-content\/uploads\/2021\/10\/Scroll-continuo-Google.jpeg\" alt=\"\" class=\"wp-image-7104\" width=\"643\" height=\"428\" srcset=\"https:\/\/shopenzona.es\/blog\/wp-content\/uploads\/2021\/10\/Scroll-continuo-Google.jpeg 840w, https:\/\/shopenzona.es\/blog\/wp-content\/uploads\/2021\/10\/Scroll-continuo-Google-300x200.jpeg 300w, https:\/\/shopenzona.es\/blog\/wp-content\/uploads\/2021\/10\/Scroll-continuo-Google-768x512.jpeg 768w\" sizes=\"(max-width: 643px) 100vw, 643px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2>\u00bfC\u00f3mo impactar\u00e1 el scroll infinito de Google?<\/h2>\n\n\n\n<p>Varios medios se\u00f1alan que este scroll continuo dar\u00e1 <strong>m\u00e1s libertad a la compa\u00f1\u00eda a la hora de colocar publicidad<\/strong> entre los resultados que aparezcan, en vez de solo limitarse a ponerlos al principio de la p\u00e1gina.<\/p>\n\n\n\n<p>Esta nueva funci\u00f3n se complementa con el redise\u00f1o de la interfaz de la p\u00e1gina de resultados que Google lanz\u00f3 a principios de a\u00f1o, ya que se utiliza una tipograf\u00eda que mejora la legibilidad del texto, con otro tama\u00f1o y espaciado. De esta forma se mejorar\u00e1 considerablemente la usabilidad del motor de b\u00fasqueda.<\/p>\n\n\n\n<p>La principal ventaja ser\u00e1 que los usuarios ya no se quedar\u00e1n con lo resultados de la primera p\u00e1gina, ya que ver\u00e1n muchos m\u00e1s resultados y empresas y negocios que est\u00e1n en posiciones m\u00e1s bajas pueden ver aumentada su visibilidad y un mayor tr\u00e1fico a sus p\u00e1ginas web.<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/shopenzona.es\/4719-tablets\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" width=\"600\" height=\"600\" src=\"https:\/\/shopenzona.es\/blog\/wp-content\/uploads\/2021\/10\/APPLE-IPAD-AIR-2020-10.9-WIFI-64GB-VERDE.jpg\" alt=\"\" class=\"wp-image-7111\" srcset=\"https:\/\/shopenzona.es\/blog\/wp-content\/uploads\/2021\/10\/APPLE-IPAD-AIR-2020-10.9-WIFI-64GB-VERDE.jpg 600w, https:\/\/shopenzona.es\/blog\/wp-content\/uploads\/2021\/10\/APPLE-IPAD-AIR-2020-10.9-WIFI-64GB-VERDE-300x300.jpg 300w, https:\/\/shopenzona.es\/blog\/wp-content\/uploads\/2021\/10\/APPLE-IPAD-AIR-2020-10.9-WIFI-64GB-VERDE-150x150.jpg 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\"><\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/shopenzona.es\/tablets\/410308-samsung-tab-s7-fe-124-4gb-ram-64gb-t736-5g-plata-8806092276024.html\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" width=\"600\" height=\"600\" src=\"https:\/\/shopenzona.es\/blog\/wp-content\/uploads\/2021\/10\/SAMSUNG-TAB-S7-FE-12.4-4GB-RAM-64GB-T736-5G-PLATA.jpg\" alt=\"\" class=\"wp-image-7112\" srcset=\"https:\/\/shopenzona.es\/blog\/wp-content\/uploads\/2021\/10\/SAMSUNG-TAB-S7-FE-12.4-4GB-RAM-64GB-T736-5G-PLATA.jpg 600w, https:\/\/shopenzona.es\/blog\/wp-content\/uploads\/2021\/10\/SAMSUNG-TAB-S7-FE-12.4-4GB-RAM-64GB-T736-5G-PLATA-300x300.jpg 300w, https:\/\/shopenzona.es\/blog\/wp-content\/uploads\/2021\/10\/SAMSUNG-TAB-S7-FE-12.4-4GB-RAM-64GB-T736-5G-PLATA-150x150.jpg 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p class=\"has-text-align-center has-white-color has-text-color has-background\" style=\"background-color:#5272eb\"><strong><a href=\"https:\/\/shopenzona.es\/4719-tablets\" target=\"_blank\" rel=\"noreferrer noopener\">Genial iPad Air 2020 de 10.9 pulgadas de pantalla<\/a><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\"><\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p class=\"has-text-align-center has-white-color has-text-color has-background\" style=\"background-color:#5272eb\"><strong><a href=\"https:\/\/shopenzona.es\/tablets\/410308-samsung-tab-s7-fe-124-4gb-ram-64gb-t736-5g-plata-8806092276024.html\">Perfecta tablet de Samsung, modelo S7 con 5G, para que hagas scroll en sus 12.4 pulgadas<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<script async=\"\" src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script>\n<ins class=\"adsbygoogle\" style=\"display:block; text-align:center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-9955874660568760\" data-ad-slot=\"3534638871\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Hace menos de dos semanas, Google anunci\u00f3 en su blog que va a implementar el scroll infinito o continuo para las b\u00fasquedas que realicemos a trav\u00e9s de m\u00f3viles. Por el momento, esta nueva funcionalidad est\u00e1 siendo probada en dispositivos en Estados Unidos. Gracias a este tipo de scroll no har\u00e1 falta que toques la tradicional&hellip;<\/p>\n","protected":false},"author":1,"featured_media":7117,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Scroll Infinito en las b\u00fasquedas de Google | Allzone<\/title>\n<meta name=\"description\" content=\"Llega la nueva forma de navegar, el scroll infinito en Google. Te contamos en qu\u00e9 consiste y la forma en la que va a cambiar el modo de navegar\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shopenzona.es\/blog\/llega-el-scroll-infinito-en-las-busquedas-de-google-en-moviles\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scroll Infinito en las b\u00fasquedas de Google | Allzone\" \/>\n<meta property=\"og:description\" content=\"Llega la nueva forma de navegar, el scroll infinito en Google. 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